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Reviving Retro: 14 Baby Boomer Fashion Trends Making a Stylish Comeback
Fashion is a cyclical phenomenon, with trends from the past often resurfacing in modern styles. As we step further into 2025, ...
Frame Bags Were the Most Fun Microtrend I Spotted at NYFW—Here’s How to Wear the Retro Style
PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...
Vintage Frills Chicago – Where Fast Fashion Has No Place: Shattering the Barriers of Vintage Clothing to Save the Planet
Nichols, a fashion devotee and the founder of Vintage Frills Chicago, felt the impact of vintage myths first-hand, now ...
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Clothing Company Called As Ever Reacts to ‘Concern’ After Meghan Markle’s Lifestyle Company Rebrand
A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.
Fashion Turned On Fur. Young Customers Want More.
After years of dwindling fur production, dealers say they’re seeing sales of vintage and used coats rise.