Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Apple has published four recordings and a research recap from its 2026 Workshop on Privacy-Preserving Machine Learning & AI.

This paper examines how data-driven personalized decisions can be made while preserving consumer privacy. Our setting is one in which the firm chooses a personalized price based on each new customer's ...

As AI glasses like Ray-Ban Meta gain popularity, wearable AI devices are receiving increased attention. These devices excel at providing voice-based AI assistance and can see what users see, helping ...

The WhatsApp messenger platform has introduced Identity Proof Linked Storage (IPLS), a new privacy-preserving encrypted storage system designed for contact management. The new system solves two ...

Other proposals revolve around letting marketers continue to measure ad click-through rates, and to detect fraud, but without identifying individual users. However, Google's proposals have one major ...

Artificial Intelligence (AI) is an emerging and innovative field set to change every industry at its core. AI utilizes data available to learn how to solve tasks; it greatly surpasses the human brain ...

Apple today previewed a new Safari feature called Privacy Preserving Ad Click Attribution that it says will allow advertisers to measure the effectiveness of their ad ...