Super Bowl commercials deliver just as much entertainment as the game itself! From Ray Charles’ iconic 1991 Diet Pepsi jingle ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

Queen’s Brian May and Roger Taylor even arranged a new version of their hit anthem for the pop stars to sing, and appeared in the Colosseum crowd themselves. Not airing this marketing masterpiece was ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

“When we choose what brand we put on the Super Bowl, we make sure it’s a brand that needs help from an awareness standpoint ...

Many of the biggest companies in the U.S. will spend millions to air a Super Bowl commercial. Which brands are on the list?

In 2016, James Corden entered the scene and stepped into Crawford’s role (although hilariously pulling off the act less ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...