Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

Karan Bedi, Head of Amazon MX Player, and Girish Prabhu, Head of Amazon Ads India, shed light on the implications of the ...

According to new BIA analysis, marketers continue to reallocate digital budgets into over-the-top advertising as radio leans ...

To keep such packages profitable, it introduced a cheaper Basic with Ads plan that provided advertising spaces for companies ...

Ads are everywhere on OTT, almost. Majority of streaming platforms in India, barring Netflix, offer a tier that includes ads for viewers; only the most premium layer may eliminate ads (albeit not ...

The OTT service, launched at the International Film Festival of India (IFFI) in November, is now available on Android, iOS, ...

Viewing habits have changed considerably in the last ten years and that shows no sign of slowing up. But as Erik Otto, chief ...

JioStar has floated the standalone rate of Rs 50 lakh for a 10-second slot for the IPL final match on CTV. The broadcaster is ...

The move comes as the domestic media market, in particular, over-the-top (OTT) platforms have consolidated with Reliance and ...

The Secret of The Shiledars is the latest addition for the OTT watchers especially those who prefer adveture series. The ...