Ranjana Mangla, Head of Ad Revenue, Sony LIV, talks to Shailja Tiwari about whether shifting Shark Tank Season 4 to OTT was a ...
Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...
In an interview with BestMediaInfo.com, Shekhar Banerjee, Chief Client Officer & Office Head—Wavemaker India, discusses the ...
While Aryan Khan skipped the announcement event of his debut project, a report by Filmfare stated that their sources had ...
LiveRamp, the data collaboration platform, has announced a partnership with Ocado Ads, the Retail Media Network of the online-only supermarket Ocado Retail. The ...
Forecasts from Ampere Analysis predict that global content spend will increase by just 0.4 per cent year-on-year to reach $248 billion (€239.7bn) in 2025. Thi ...
In an interview with SCREEN, actor Jaaved Jafferi talks about OTT stars, nepotism, changing audience preferences, and much ...
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