Are you looking for a fast yet fabulous haircare routine for the summer? Look no further! We've got simple steps to keep you looking great - without the fuss.

The modern-day semipermanent treatment has its roots in the old-school '80s curly perm. (My, haven't we come a long way?) In 2012, celebrity stylist Nick Arrojo developed the American Wave.

The Olaplex No. 4 Bond Maintenance Shampoo and No. 5 Bond Maintenance Conditioner are part of the brand’s signature hair care line, which has gone viral due to its ability to repair and protect ...

Some Olaplex customers are owed money after a class-action lawsuit accused the hair care brand of false “Made in the USA” claims.

Olaplex faces challenges with rising competition, declining sales, and margins. Learn how strategic shifts and patent expiration could shape its future.

Hair care company Olaplex (NASDAQ:OLPX) will be reporting results tomorrow morning. Here’s what to look for. Olaplex missed analysts’ revenue expectations by 4.9% last quarter, reporting ...

Hair care company Olaplex (NASDAQ:OLPX) will be announcing earnings results tomorrow before the bell. Here’s what to look for. Olaplex met analysts’ revenue expectations last quarter ...

With everyone from Emma Stone and Julianne Hough, to Lola Kirke taking the perm plunge, we've had a bit of a hair revelation. Turns out those giant, frazzled corkscrew curls as seen on Whitney ...

Perm rods and lotion at the ready - the look loved by the 90s, including stars such as Kevin Keegan, Coronation Street's Deidre Barlow and Kylie in Neighbours, ... Olaplex perm: All perms should ...

For Olaplex, one of TikTok’s most duped hair care brands, that meant asserting that the only brand worthy of being its dupe is Olaplex itself. On Sept. 25, Olaplex with the help of over 100 earned and ...