Kim Kardashian, Nike and Michael Jordan

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.
'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?
Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the same for women's activewear.
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet.
'We're incredibly excited': Kim Kardashian 'obsessed' over 'every single detail' of new NikeSKIMS brand
Kim Kardashian admits she has "obsessed" over "every single detail" of her new NikeSKIMS brand - which is bringing her shapewear company SKIMS together with sportswear giant Nike.
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...
How The Once Banned Air Jordan Became One Of The Most Worn Sneakers In The NBA
Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...
Nike Drops New Air Jordan 1 Retro ‘Black Toe’ Sneakers: Here’s Where to Get A Pair Online
Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...
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Sonny Vaccaro has plenty to say in memoir covering his remarkable career
the marketing executive who convinced Nike to bet everything on Michael Jordan and the man who took down the NCAA in federal court, it’s more than enough to tell the story of how an immigrant ...
Carlos Alcaraz wears Nike "6 Rings" shirt on Michael Jordan's birthday
Alcaraz definitely wore the shirt on purpose. It is all a white t-shirt with a picture of Jordan's hands holding up his six ...
New Nike Air Jordan 1 Retro ‘Black Toe’ Sneakers to Drop During NBA All-Star Weekend
Celebrate the 40th anniversary of Michael Jordan's first NBA Slam Dunk Contest, here's where to pick up a pair online.
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The Top 10 Best Air Jordan 10 Colorways Of All Time
Here’s a look at the 10 best Air Jordan 10 sneakers of all time. Read More The Top 10 Best Air Jordan 10 Colorways Of All ...
Caitlin Clark's Nike deal draws mixed reactions and Jordan comparisons as she looks to live up to the hype
Expectations for Clark's second season in the WNBA are very high because she has earned them. Caitlin Clark came into the WNBA like a whirlwind, and her encore could be even bigger. The NCAA's ...