Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...
Michael Jordan's ritual inspired the Air Jordan 3 "Lucky Shorts"
Even better, the interesting anecdote inspired a new colorway for one of Jordan's most iconic sneakers. The Air Jordan 3 is ...
Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies ...
How The Once Banned Air Jordan Became One Of The Most Worn Sneakers In The NBA
Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...
Nike and Skims Join Forces to Revolutionise Activewear—Here's Why It's a Big Deal
Nike has announced a groundbreaking partnership with Kim Kardashian's Skims to launch NikeSKIMS, a new women's activewear ...
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...
'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?
Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the ...
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What is Michael Jordan’s Net Worth?
The famed Michael Jordan net worth continues to grow. This is thanks to Nba earnings earnings, business ventures & ...
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First Look: Awake NY Reveals Its First Air Jordan Collaboration
After early reports of an upcoming Awake NY x Air Jordan 5 collaboration surfaced in November, the streetwear brand has ...
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Michael Jordan had brutal way of forcing his daughter to wear Jordan shoes instead of other brands
Understandably, Jordan is staunch in his loyalty to the brands that have made him a billionaire, with Nike chief among them. The extent to which he champions his endorsement partners is no better ...