Although the gaming and ecommerce sectors have seen the most significant adoption of the metaverse technology in recent years, its use in other markets like digital marketing will explode in the ...

John Harrison, media-entertainment chief at accounting firm EY, shares his advertising market outlook and how "massive inflation" has impacted the industry. By Georg Szalai Global Business Editor ...

BlackRock, one of the world's leading investment and risk managers, recently published an article called "The metaverse: Investing in the future now," which compared the current state of the metaverse ...

Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

Web3, the next iteration of the World Wide Web that is coming to replace the current Web2 Internet, is about to change the marketing landscape for good. United with the Metaverse, another grandiose ...

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and Microsoft are working ...

Just 10% of surveyed marketers believe the metaverse is irrelevant to their industry, a figure that represents continued optimism about the future-facing technology, according to Deloitte’s 2023 ...

It’s either the next evolution of the internet or the latest corporate buzzword to get investors excited over some nebulous innovation that may not even come to pass over the next decade. Limited time ...

We spent so much time asking if we could brand in VR, we never stopped to ask if we should. Reading time 1 minute For a minute, the Metaverse was very exciting to any big company with a marketing ...

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in.

When you think of the metaverse, you may picture a person playing a video game while wearing a bulky headset that covers most of their face. It’s not surprising that digital gaming is one of the early ...