A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

Whether you’re showcasing a new listing, promoting your services, or sharing details of an open house, real estate marketing calendar templates can make your life much easier. These tools help you ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

What should be in your business plan? Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, ...

A marketing plan is a highly flexible type of strategy, open to a vast number of communication options, styles, tones and concentrations. Nevertheless, many marketing plans follow the same basic steps ...

Derek is a former marketing exec, now founder Ignition – the GTM platform helping teams get to market faster and more effectively. Once you’ve been a product manager or a product marketer for long ...