The duty of loyalty is a legal obligation requiring individuals, particularly corporate officers and directors, to act in the ...

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...

Employee loyalty is a two-way street that benefits both the employee and company. The employee benefits by feeling involved in the success of the company and being rewarded for hard work. The company ...

Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some flavor of loyalty program yet, according to a Loyalty360 survey, 71% of consumers said “yes” when asked, ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...

Once your company has attracted customers, you still have to earn their repeat business. Stellar service can increase customer retention, but that’s only part of the equation. Building genuine ...

Recent reports highlight how leading brands are moving beyond name recognition to focus on trust, meaningfulness, and uniqueness to secure long-term loyalty. Examples range from Applebee’s and IHOP’s ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

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