The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

Growing up, I was always eager for the Super Bowl. My eagerness was not for the game, however, but for the advertisements. Back then, companies went all out for the couple of seconds of allotted ...

OpenAI aired its first-ever Super Bowl ad this year. The 60-second spot showcased a unique animation that took viewers through pivotal technological milestones. It emphasized ChatGPT’s practical ...

During this year Super Bowl, there was a an attempt to address the issue of antisemitism. Unfortunately never in the ad did the word Jewish or antisemitism appear. It’s important to recognize ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Super Bowl commercials featured positive messaging about women and girls in sports. Representation of women athletes in media, especially in a positive light, is crucial for young girls.

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.