Newspapers, long struggling to retain reader attention and attract premium advertisers, are now exploring ways to turn the static into the spectacular ...

This campaign is a natural successor to Instamart’s mango-scented print ad, which allowed readers to experience the aroma of fresh mangoes directly off the page, garnering widespread acclaim for ...

Quick commerce apps are increasingly cluttered with ads, pop-ups, and interactive elements, frustrating users seeking quick purchases. Companies aim to boost engagement and profits through ...

This campaign is a successor to Instamart’s mango-scented print ad, which allowed readers to experience the aroma of fresh mangoes directly off the page BestMediaInfo Bureau 16 Jun 2025 10:29 IST ...

WPP OpenDoor partners with Prime Video and Instamart to recreate Butkun ki Dukaan through a week-long evening app experience ...

Swiggy is mounting a strong comeback in India’s food delivery market, backed by improving margins and faster delivery times. BNP Paribas sees its Instamart business as a major long-term value ...

India's food e-commerce is evolving, blending quick commerce, influencer marketing, and WhatsApp for hyper-local engagement. Brands thrive by combining data with empathy.

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Indian states are rolling out ‘mini AI missions with a focus on local needs. This and more in todays ETtech Morning Dispatch.

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

These stocks are expected to deliver strong performance and growth, making them attractive investment options, according to ...