WPP OpenDoor partners with Prime Video and Instamart to recreate Butkun ki Dukaan through a week-long evening app experience ...

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

Amazon Now- is aimed at saving its Prime customer base which could be gradually migrating to quick commerce platforms ...

Ecommerce player Flipkart’s Head of Product Ravi Krishnan has left the company after 10 years of leading business initiatives in AI, appliances and Flipkart Labs.

For many in India’s big cities, 10-minute grocery delivery became a habit — a small luxury that promised speed and ease. But ...

Eternal saw 25% growth and Instamart 22% when the sector’s growth was below 20%, implying both of them gained market share in ...

BigBasket is set to appoint Deepika Khattar Bhan, president – packaged foods at Tata Consumer Products, to its Board, ...

India's e-commerce stocks outperform, quick-commerce sector booming, incumbents Swiggy, Eternal, Zepto poised for growth amid ...

The exit from Minis and the recent pause of Genie highlight Swiggy’s shifting focus toward higher-margin bets like its ...