Middle-class Indian parents are a universal phenomenon. They expect straight-A report cards, IIT-level ambition, and enough sanskaar to make a Bollywood mom proud. Now, imagine if planets had to ...
The Indian middle class has been a hot potato topic for a long time; this discussion only burgeoned in importance in the past years or so. The discussion of the purported middle class and its well ...
In a diverse economy like India, the term 'middle class' is often used indiscriminately, leading to widespread ambiguity around its true definition. Traditionally, the Indian middle class is often ...
India has a rich class, and two middle classes. Here’s why all three are buying ‘better’ than ever before Some 10% of the richest Indians are apparently driving actual money-making consumption.
Besides start-up capital and a safety net that enables people with more money to take bigger risks, what else do wealthy parents give their children that most middle-class parents don’t?