The Drum

Advertisers want independent verification in OOH

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Out-of-home (OOH) ...
The Drum

From 3% to 10%: how independent verification creates a flywheel effect for growth in OOH

In a recent panel at OAAA’s OOHMediaCon25, Veridooh discussed what the out-of-home (OOH) industry can learn from the explosive growth of digital advertising. The panelists focused on the importance of ...
The Business Journals

Unlock project success: The power of independent verification and validation

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. City, state and federal governments spend millions ...
AdNews

Veridooh’s co-founder on why OOH independent verification is soaring

Out-of-home (OOH) is one of the hottest sectors in Australia at the moment in terms of advertising and investment. The growth in the sector has coincided with the rise of Veridooh, a local adtech ...
adexchanger

The Problem With ‘Independent’ Third-Party Verification On YouTube (Is That It Ain’t)

Google is no stranger to scandal. Its scandal du jour, as reported by The Wall Street Journal, is brought to you by Adalytics, an advertising analytics firm that published a meticulously researched ...
B and T

Veridooh Launches Independent Verification For Programmatic DOOH Advertising

Adtech startup Veridooh has launched an independent verification solution for programmatic digital out-of-home (DOOH) as the company continues its rapid growth. The Sydney-based startup, which ...
B and T

Why Independent Verification Is Vital For DOOH’s Success

Mo Moubayed (lead image) is the co-founder of Veridooh which provides independent verification for all out of home advertising. In this guest post, Moubayed argues that digital out of home is adland’s ...