Use this guide to automate your lead funnel in a way that scales your business while keeping your brand human.

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...