The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

The QVC Group apparently isn't worried about TikTok's future. The owner of shopping channels QVC and HSN is launching a 24/7 live shopping destination on TikTok. The West Chester, Pennsylvania ...

QVC wants to shed its TV roots and become known as a “live social shopping company,” and its first big move is a deal with ...

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it ...

The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting away from cable TV.

QVC Group, the owner of the QVC and HSN TV networks, is teaming up with TikTok Shop for 24/7 live shopping streams in an effort to revive its business.

The cuts come as QVC's smaller counterpart HSN prepares to close its Florida campus and move to Chester County.