The popularity of Jujutsu Kaisen continues to grow, and those wanting to show their love for their favorite character have a ...

The Black woman-owned brand took its launch party to the streets - New Orleans style.

One of the country's most beloved fragrance brands is expanding to a major beauty retailer and bringing a few exclusive ...

The Perfume Shop has reduced the price of the Hugo BOSS Femme Eau de Parfum 75ml from £89 to £41.99, and shoppers are loving ...

From a living lab in Breda to the big fragrance houses, software is widening who gets to create a scent. That is worth celebrating.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Next's Armani Beauty Luxury Fragrance Edit includes a full-size bottle of the new Power of You Eau de Parfum alongside four deluxe samples ...

Hindustan Unilever Ltd. (HUL) has announced the inauguration of the new Unilever Fragrance Hub (UFH) in Mumbai reinforcing India’s role as a key growth market and R&D hub. The India facility is the ...

Kara Jillian Brown is the senior beauty editor of InStyle. She began her career at Well+Good, where she spent five years evolving from editorial intern to news writer to beauty writer. She earned a ...

Scentbird is expanding its core offering. The fragrance subscription platform is launching a new Scentbird Society program, wherein members who opt in will receive a monthly delivery of five mystery ...

Even the most sensitive noses will appreciate these picks. The newest offering from Michelle Pfeiffer’s perfume line is a sheer, fig-forward musk that smells effortlessly sexy and cool. A fresh, ...

Fragrance has officially entered its main-character era. Between buzzy new fragrance brands popping up left and right, more and more celebrities launching fragrance lines, and the category clocking in ...