Swiggy Instamart captioned the post, “that one food vlogger reel on your feed.” The video opened with much-loved samosa being kissed with Rooh Afza and went on with similar recipes.

"Instamart's promise has grown beyond grocery categories, tier 1 cities and food delivery users. It's become a service with its own voice, its own loyal users, and a role in everyday life that's ...