Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

Whenever you get fit for golf clubs at Titleist, you’re going to hear about “peak height” a lot. That’s because the company’s fitting philosophy is directly tied to ensuring every club in the bag ...

I went through six full-bag fittings to find my perfect set. Here's how a group of experts steered me in the right direction.

True Spec Golf Master Fitter Kevin O'Connell explains why the golf ball is so important to ever golf club fitting. The post Why your preferred golf ball should be part of every club fitting appeared ...

For Fully Fit 2026, we're profiling a half-dozen golfers as they build epic bags for their games - and we're taking you along for the ride. The post Here’s why we’re ‘testing’ golf clubs differently ...