Commits to long-term AI strategy despite near-term pressure. Meta Platforms Inc.’s better-than-expected sales outlook helped ...

Based on Meta's guidance of 30% top-line growth for Q1, which includes a 4% foreign currency tailwind, a 28% growth rate in the ads business seems like a reasonable estimate for the full year, which ...

Hollywood’s biggest stars are making sure their Super Bowl commercials are the big winners on game day. While some sports fans are focused on the matchup between the New England Patriots and the ...

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

The Facebook parent’s results highlight the advantages of its simpler, ad-focused business model.

Opportunity Wisconsin is running an ad campaign to unseat Republican state representatives, while records indicate a trade name for the North Fund.

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.

Meta is channeling its booming ad revenue into a $135 billion AI drive to power its “personal superintelligence” future.

Expenses for the Facebook and Instagram parent company grew 40% to $35.15 billion in the fourth quarter, but investors seem ...

Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...

Meta said family daily active people averaged 3.58 billion in December, an increase of 7 percent from a year earlier, showing ...