Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Pharma marketers enter 2026 asking where DTC fits in the DTP era. That question, which few foresaw 12 months ago, reflects the fast rise of direct-to-patient (DTP) programs. In the last few months ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

The vast majority of drugmakers are either considering or have already established direct-to-patient (DTP) programs, cutting out middlemen to offer services like virtual care consultations, payment ...

The basic premises behind a successful social media marketing plan can be summerized in to five key marketing points. Social media marketing training.

Learn the principles behind measurable and accountable marketing practices, as well as practical and effective methods. Implement direct mail campaigns and track results to reach and exceed marketing ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

SEO, PPC & AIO Guides » Digital Marketing Basics » Why Your Website Needs A Cookie And Privacy Policy (And How To Add One) Are you trying to build up a website or ...

Investors can purchase many or all the stocks in a specified index, which can include holding hundreds of individual securities. A common way to measure the performance of the stock market is by ...