Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...

Here's the thing about flared jeans: They do a pretty damn good job of hiding your shoes. So when Kendrick Lamar took the ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Shedeur Sanders shows loyalty to his father and the Sanders brand by refusing to buy Jordans or any other name brand shoe ...

Colorado Buffaloes head coach Deion Sanders is currently in New Orleans for the Super Bowl weekend. After dazzling on the red ...

Deion Sanders kicked off Super Bowl weekend with a special appearance at Sneaker Politics, thrilling fans by signing pairs of his Nike Air Diamond Turf "Signing Day" edition.

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

The sneaker features a full synthetic upper with synthetic overlays, an exposed carbon fiber plate, cable loop speed lacing, ...