Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data.

Client management software describes a tool that monitors ... It’s easy to access important customer data, such as their communication history, so you can gain a complete picture of every ...

Additionally, using the same software platform means being able to collect and analyze data regarding all aspects ... to workflows that result in the best customer resolution.

In this way, data is the secret ingredient to business success. In today’s digital economy, data is exploding in volume, like ...

Banks are continuously looking for ways to streamline operations, enhance customer service, and ensure security. With ...

But, how can you figure out your customer behavior? Well, the answer is data analysis. With Trackier’s performance marketing software, advertisers gain valuable insights into how their campaigns are ...

Sawmills claims to provide significant data transmission volume and associated cost savings for its enterprise customers.

The final list of top performers excludes some companies that were involved in incidents of data breaches ... based on a ...

A notification from Finastra to victims reveals that a data breach reported late last year compromised some consumer ...

“Act-On's software complements our suite of tools for data-driven marketers. By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs that ...