Skift discovers how airlines such as British Airways and Cathay Pacific are turning entertainment venues into year-round ...

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

We know KFC has a bunch of changes in the works to turn the page into its “next chapter.” The company recently outlined many ...

Every business eventually runs into the same problem. Getting a customer to sign up once is hard enough, but getting them to ...

From a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s ...

When it comes to farm equipment brand loyalty, few names stir up as much dedication as International Harvester. That’s why thousands of IH enthusiasts are were expecte ...

This article is authored by Kartikeya Bolar, professor, Information Systems and Analytics, TA Pai Management Institute, Manipal Academy of Higher Education.

It turns out loyalty isn't stubbornness — it's something far more personal.

At the core of AS Watson brand lab is an integrated operating model linking insight, creation, distribution, demand activation and scaling. The platform leverages AS Watson's over 180 million loyalty ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

Brand moments are where luxury labels earn cultural credibility, but cultivating such equity is no small challenge.

As luxury brands double down on direct-to-consumer [DTC], multi-brand retail is being pulled in two directions at once. On the one hand, wholesale remains essential for reach, discovery, and market ...