Drinks brand Lipton got a head start on April Fools' Day this year, which made its announcement actually seem plausible since no one expected a prank two weeks ahead of schedule. In mid-March ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

Why would a brand put itself out there on April Fools' Day? Well ... While the Drone Delivery Service is a prank, BabyQuip is a real company and you can get $25 off your order on BabyQuip's ...

April Fools Day is when trust ... off by some of America's most beloved brands. Daily Mail itself even got in on some of the fun in a recent office prank after partnering with Ryde, pocket-size ...

Many of this year’s April Fools’ stunts from brands have consumers wishing the fake products or offerings are real. Here’s how seven brands got inventive to prank consumers. Edible’s stunt involves a ...

A misjudged prank can lead to unintended negative consequences for a brand’s reputation. Although not an April Fool, an salutary tale nevertheless: Hooters restaurant in Florida held a contest ...

The rise of social media has increased the attention to April Fools’ pranks in recent years, especially with brands and ...

The April Fools' Prank Gone Too Far Not all jokes go well ... proving that the biggest brands can get it wrong on April Fools' Day too. Article continues below this ad ...

April is a special time of year, defined by spring showers, melting snow, budding trees, and flowers. And, of course, gag gear, spoof apparel, and brand campaigns that give you pause, make you ...