The French-based firm launched its controversial range of disposable Bic Cristal Point biros "For Her ... below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...