Personal care company Edgewell, which owns the Wilkinson Sword and Bulldog brands, has appointed Buddy Media Group to its UK social account. The appointment follows a competitive pitch against five ...

The campaign was timed to celebrate the 75-year anniversary of the company releasing the Cristal pen. The manuscript is a ... The creatives behind the campaign came up with the idea of using a Bic pen ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker ...

The CEO expressed confidence in the acquisition's potential to accelerate BIC's growth and profitability ... The Flame For Life division faced a 1.8% decline in net sales in 2024 at constant ...

Brazil's President Jair Bolsonaro said on Friday he will stop using disposable pens made by France's Bic to sign official documents, while a diplomatic spat continues over fires in the Amazon basin.