Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Incoming freshman and top NBA prospect AJ Dybantsa inks an eight-figure trading card and memorabilia deal with Fanatics, ...

A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

The top overall recruit from the 2025 cycle, AJ Dybantsa is already generating buzz as the potential No. 1 overall pick in ...

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership. Maddy Hudak | Mar 27, 2025 Isaiah J. Downing-Imagn Images ...

Top college basketball prospect AJ Dybantsa on Tuesday announced his commitment to BYU, and it’s believed the Cougars paid big money to keep the forward in Utah. Dybantsa is the No. 1 prospect ...

BYU Basketball Coach Says Raising NIL Money is ‘Most Important Thing' / ... With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up. ...

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.