Asics will spin off Onitsuka Tiger, the 77-year-old Japanese shoe brand that’s enjoyed a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers. Asics said its board ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics took a step forward in redesigning one of the brand’s ...

The Gel-1130 is one of the most popular, bestselling retro-styled sneakers on the market, continuing to dominate sales after its 2021 reissue. Not content to rest on its performance-inspired laurels, ...

Er ist einer der bekanntesten Experten der Krypto-Branche – und laut einer neuen Enthüllungs-Reportage der New York Times sogar Bitcoin-Erfinder Satoshi Nakamoto höchstpersönlich. Jetzt macht der ...

Promotion: Japanese footwear brand ASICS has teamed up with Los Angeles studio NUOVA to create an immersive sensory installation during Milan design week, which celebrates the movement central to its ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. The three-dimensional, geometric Scutoid Gel pod cushioning has ...

The low-profile sneaker trend appears ready to carry on through yet another summer season and not only are there more options than ever, but the looks are going even lower. If the slim-soled ...

Culinary speaking, Kobe is famed for its marbled beef. But there’s also a sport (and now, style) legacy connected to the Japanese city: the Asics global headquarters is tucked away on a quiet road, ...

Daughtry said arch support is critical to enhance comfort, reduce injury and balance pressure across the entire foot. “Arch support assists with reducing stress on the feet, knees and lower back by ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity. This story is a complementary profile to the 2025 Hypebeast100, our annual ...

Welcome to the ASICS Institute of Sport Science (ISS) in Kobe. This isn’t your typical lab; it’s a secured R&D bunker dedicated to “human-centric science.” Their objective is simple: to ...

Few brands in running have a legacy as rich or as influential as ASICS. Born in post-World War II Japan with a mission to rebuild the nation’s spirit through sport, ASICS began by making basketball ...