The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next ...

Apple TV's new name is being met with online criticism following the company's revamp announcement. Newsweek reached out to an Apple spokesperson via email for comment on Wednesday outside regular ...

Apple TV+ is rebranding by losing its plus sign. The announcement was made at the bottom of an unrelated release. Apple TV is now the name of three services or products. There's no longer a plus ...

Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

Navigation apps have become an essential part of modern life. Whether you are commuting to work, running errands or exploring a new city, relying on accurate directions and real-time traffic updates ...

Streaming services love a rebrand, so here’s the latest one: Apple TV+ is dropping the plus sign and simply becoming Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ Apple says it’s given the streaming service a ‘vibrant new identity.’ is a news writer focused on creative industries, computing ...