Apple and Google just made one of the most important artificial intelligence (AI) announcements of the year. Under a new multi-year collaboration, Apple will base the next generation of its Apple ...

Apple's New CEO Is a Hardware Guy. That's Actually Good for Apple's AI Plans ...

From a scrappy startup to the iconic tech titan, Apple celebrated its 50th anniversary on April 1. Apple is one of the few companies to pass the $4 trillion mark in market value. Part of its secret ...

Apple Ultra lineup talk centers on a late-2026 foldable iPhone and a MacBook Ultra with OLED and touch, widening Apple’s ...

Apple's future will bring major changes ... but maybe not as many as you think. AI image: Perplexity/Cult of Mac Apple just finished its first 50 years, making this an ideal opportunity to look ahead ...

He will build on the legacies of Steve Jobs and Tim Cook ...

From augmented reality to Apple's role in health, Tim Cook had grand visions for the company. Some came true, while others ...

Discover upcoming MacBook battery improvements, the latest Apple battery tech, and key MacBook 2026 leaks, helping readers understand what to expect from 2026–2027 MacBook models. Pixabay Apple is ...

During Apple's earnings call this week, company officials talked about a lot more than just financials. They also offered insights into the company's AI strategy. Apple covered a lot of ground ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple turned 50 in April 2026. Here's a look at some of the company’s iconic products, the flops that shaped it, and what may ...