Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

First revision of terms and conditions for digital advertising buys in 25 years is designed to simplify and speed up negotiations When you purchase through links on our site, we may earn an affiliate ...

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...

Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” Created in ...

The 2025 NewFronts schedule has officially been unveiled. This year’s IAB NewFronts takes place from May 5th to May 8th in New York. The four-day event will offer a first look at what digital media ...

IAB invites all industry stakeholders to review and comment on the new General Terms by July 21, 2025. Feedback will help shape the final version, which IAB anticipates will become a new foundation ...