There are those on Wall Street who are concerned that ad agencies will be left behind as this shift to AI-driven digital ...

In her last public appearance as CEO of X, Linda Yaccarino sat down last month at the Cannes Lions advertising conference with tennis great Serena Williams. Along with touting Williams’ forthcoming X ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

AI offers businesses—including law firms—powerful tools to reach the right audience, optimize their advertising budgets, and ultimately grow their client base.

Vidhya Srinivasan led Amazon Web Services' first cloud data centers launches before taking on a pivotal transformation at Google.

As AI continues to evolve and integrate more deeply into advertising and marketing strategies, the importance of robust bias prevention architecture can't be overstated.

AT the INMA South Asia News Media Conference in Mumbai, AI wasn’t a buzzword or a speculative panel discussion. It was the ...

Further, advertising agencies may choose to incorporate the principles for the use of generative AI in advertising, issued by the Incorporated Society of British Advertisers (ISBA) ...

USA News GroupNews Commentary – The use of artificial intelligence is on the rise, with the advertising and marketing sector gaining some of the most benefits. Analysts are already projecting ...