Next year’s edition of the festival will be two days shorter as SXSW's music programming will take place throughout the week.

The famed magazine has had an “unofficial” presence at SXSW for more than a decade, but it established a formal partnership ...

South By Southwest launched in the 1980s as a music showcase, a Southern companion to New York City’s New Music Seminar. But ...

The Houston Astros will look different when trying to continue their impressive run of AL West titles. They let two of their ...

The changes come as SXSW continues to shift its focus toward the event's Interactive and Film and TV components.

To wrap up the limited series, "20,000 Years of Austin History in 20 Minutes," we look at the city today and its place in the ...

Spanish language music continues to flourish at SXSW. And this year it has the official venues to match. Mala Vida and Mala ...

Since the deal was announced, Mavericks fans have made "fire Nico" a common refrain, even leading to one fan being removed ...

Austin’s live event scene is dynamic and constantly evolving, with a wide array of events hosted each year. During last ...

This story has been updated to add more information.

The best things we saw on Saturday, March 15 at SXSW 2025 included an in-store performance by country Charley Crockett and more ...