Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

It has been two years since Apple provided insight on its total install base, but on the earnings call Thursday, CEO Tim Cook shared that it is 2.35 billion devices.

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with slumping sales in China.

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room

There are more than 2.35 billion active iPhones, iPads, Macs, and other Apple devices worldwide, Apple CEO Tim Cook said today in the earnings

Apple reported its latest quarterly earnings results Thursday, revealing all-time record-breaking sales for its October-December 2024 period.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

Apple Inc. registró ventas ligeramente mejores que las estimadas por los analistas, aun cuando el iPhone y las ventas en China fueron más débiles de lo anticipado.

To give you a sense of the stock's value, CNBC calculated how much a $1,000 investment in Apple made one, five, 10 and 44 years ago — when the company went public in 1980 — would be worth today. CNBC's calculations below include total returns and are based on Apple's Jan.

Apple first released AirTags in 2021, and has yet to refresh the tracking device. That might change this year. According to Mark Gurman, Apple is set to launch a revamped AirTag device in 2025. It'll supposedly have better range, more precise tracking, and a new battery.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter were weak due to stiff Chinese competition and a slow rollout of artificial intelligence features.