In the world of Hodakova, fashion is found in spoons, belts and briefcases
Ellen Larsson turned celebrity dressing on its head when she began putting A-listers in everyday objects. After her Paris ...
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Swedish Fashion House Acne Studios Selects Charli XCX to Front Its Spring 2025 Advertising Campaign
Acne Studios picking muse Charli XCX to star in its Spring 2025 campaign definitely falls into that category since the Swedish fashion house outfitted the singer for her tour. "I've been wearing ...
Swedish fashion giant teams up with Magda Butrym for new event collaboration
Magda Butrym, headlining the next collaboration with H&M, mixes floral romance with contemporary elegance. See you on April ...
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Swedish word of the day: mammakorv
A Swedish fashion writer has sparked debate after coining a new word to describe the latest fashion trend in Stockholm, and apparently London, too. Mammakorv is a compound word which literally ...
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Swedish fashion brand heads to Sarawak
Swedish fashion retailer H&M’s rapid expansion in Malaysia since making its debut in 2012 has exceeded the company’s own high expectations.
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Why radical Swedish designer Ann-Sofie Back was way ahead of her time
Fashion and shame have always been linked for me ... The invitations for the opening featured a cross on the front and were inspired by traditional Swedish death announcements. ‘Go As You Please’ is ...