Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...

Though we're now more than a month removed from Kendrick Lamar's Apple Music Super Bowl Halftime Show performance, the "Not ...

Live sports continue to be a major drive for TV viewership, revealed by jumps in popularity due to the Super Bowl and NHL 4 ...

This article explores the evolution of the Super Bowl halftime show from a simple interlude featuring college marching bands ...

The numbers for Kendrick Lamar's historic Super Bowl halftime performance have been released. He also might headline the ...

As the dust settles after Super Bowl 2025, it's worth analyzing whether Lamar's show deserves the dubious title of 'worst ...

Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month’s largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 ...

Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s ...

Netflix CEO Ted Sarandos weighed in on the possibility of Taylor Swift performing at a Christmas Day NFL game following the ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...

In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...