Martha Stewart Reveals Why Matthew McConaughey 'Scared' Her While Filming Super Bowl Commercial
Stewart said the Oscar-winning actor was "grunting and breathing and jumping up and down" to get into character on the set of ...
Marketing Dive5d
How State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.
How GoDaddy created most talked-about ad of Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.
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Why Matthew McConaughey Scared Martha Stewart While Filming Super Bowl Ad
John Nacion/WireImage; Rick Kern/Getty Images Martha Stewart's experience working with Matthew McConaughey was short but ...
Why you’re finally going to get to see State Farm’s Super Bowl ad during March Madness
Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.