Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...

CNBC's Sara Eisen talks to legendary sports marketing executive Sonny Vaccaro along with author and journalist Armen Keteyian.

Here is Matt Damon as Sonny Vaccaro in a pretty wonderful movie about Michael Jordan and Air Jordan shoes called “Air,” talking about Michael in that movie: “Once they’ve built you as high ...

Affleck and Damon previously teamed up on Amazon film 'Air'. Damon played Nike employee Sonny Vaccaro in the movie, and Affleck directed and co-starred. The biographical film followed Vaccaro's ...

Sonny Vaccaro, who was responsible for Bryant signing with Adidas in 1996, once revealed that he knew the Nets were the team most interested in drafting the teenager among those who were going ...

Films about the success of famous brands inspire and motivate us to achieve great goals. They tell stories that impress not ...