The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

Panda Express is expanding its marketing activities on Roblox and Fortnite, moving from individual gaming campaigns to an ongoing marketing programme across both platforms. The restaurant chain is ...

Google is testing a shopping feature in India that lets some users buy selected Flipkart products through Gemini and AI Mode in Search, according to TechCrunch. The test is currently limited to some ...

Kroger says customers using its AI-powered shopping assistant are building larger grocery baskets as the retailer expands the use of AI across its digital shopping experience. The tool helps customers ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using ...

As enterprises continue to increase their adoption of autonomous AI, many are facing a new challenge where governance frameworks struggle to keep pace with systems that can take independent action ...

Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security ...