The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

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Google is testing a shopping feature in India that lets some users buy selected Flipkart products through Gemini and AI Mode in Search, according to TechCrunch. The test is currently limited to some ...

Panda Express is expanding its marketing activities on Roblox and Fortnite, moving from individual gaming campaigns to an ongoing marketing programme across both platforms. The restaurant chain is ...