Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio. The report was based on data from a ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

There's no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and individuals have ...

Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll. Larger, Rising Star display ad formats introduced by the IAB in 2012 had a 70% higher ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. The report was based on data from a survey conducted ...