As AI algorithms distort inbox visibility and inflate email metrics, marketers are turning to SMS for transparency, ...

Marketing Strategy - Most agency-side marketing strategists say their discipline is at a crossroads and often considered ...

Advertising & Promotions - This infographic from LinkedIn explores how to create effective video campaigns on the ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing ...

Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule. The report was based on data from a survey of 1,597 ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Most US consumers say they typically travel 20 minutes or less to make everyday purchases, according to recent research from Access Development. The report was based on data from a survey conducted ...

Like Sales, Marketing is responsible for managing a predictable, reliable demand-generation pipeline with a plan that ultimately produces higher-value opportunities and maximizes revenue. The ...