Eagerness abounds when it comes to marketers’ intention to show up for Super Bowl LIX on Feb. 9, 2025. Fox at the start of November had already sold out of all its Super Bowl advertising inventory, ...

For its 50th annivesary, the Savencia brand of French cheeses is introducing new packaging, sonic branding and its biggest ...

The brand is an early adopter of Kargo’s Narrative format that uses artificial intelligence to generate connected TV ads from ...

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the ...

A campaign around the friendly competition of gifting also includes ads with Dwayne Wade and Gabrielle Union and Charli XCX ...

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more ...

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing during Amazon’s “Thursday ...

Today, artificial intelligence (AI) is enabling brands to stay closer to consumers than ever before and drive more agile ...

The agency will enhance its AI usage in marketing areas including retail media networks, customer data platforms and content ...

In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next ...

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.