EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

Max Fashion’s campaign, #IYKYDK (If You Know, You Don’t Know) campaign isn’t just about fashion—it’s about rewriting the ...

In a world saturated with copy and clichés, Tanima Kohli, group head for copy at Enormous has carved a niche by rewiring the ...

Deviating from the conventional short ad films, its Parakh ads aim to redefine lending with authentic borrower narratives, ...

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing ...

This Republic Day, Axis Bank, a bank that has always championed safe banking and digital security, has introduced Devanagari ...

Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...

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When he began his career as an equity trader in Mumbai in the early 2000s, Shalin Mehta often met clients at a chai ki tapri (local tea shop) near the Bombay Stock Exchange. “It was where most of us ...

The latest campaign from Centerfruit, from the house of Perfetti Van Melle, glorifies taste with an entertaining execution and memorable tagline ‘Kaisi jeebh laplapayee’ (How the tongue waggles). It ...