AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
It’s hard to buy a coffee, magazine or sweater these days without someone demanding your name, number, email or home address.
Firefox, Edge, Brave, Opera and newer browser startups aren’t keen on the Justice Department’s proposals for fixing Google's ...
In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
In August, the CPG and candy giant Mars acquired the snack maker Kellanova (Pringles, Pop-Tarts, Cheez-Its and more) for $36 ...
Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.
DSPs are biased toward impressions that have an identifier attached, so SSPs are using curated deal IDs as a stand-in for third-party cookies.
Mobilewalla and Gravy Analytics have both settled with the FTC for allegedly collecting and selling sensitive location data without consent.
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