Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to which audiences.

What Google advertising business? To be fair, Google did earn $127.6 billion in Q3 this year, up a staggering 25% from a year ...

Given cybersecurity incidents that exploit ad tech, and the unreliability of our own vendor lists, ad tech needs to evolve ...

Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three anew d ranking upgrades.

Who doesn’t know that doleful tune, “The agencies they are a-changin’.” That’s not exactly how Bob Dylan sang it in the ...

SEO vendors say Google is deliberately poisoning and polluting search responses when an agentic rival scrapes a page.

Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their ...

The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.

AI growth platform Pie aims to give smaller businesses affordable access to AI tools that are often reserved for larger, ...

AI agents may be ready for media buying’s busywork, but will buyers trust them? Kovva COO Tanja Mimica talks gruntwork and ...

Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media ...

The law-professional-to-queer-media-founder pipeline isn't common, but it's how Alia J. Daniels came to co-found free LGBTQ+ streamer Revry.