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Competition is stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they ...

Perplexity didn’t just try to buy Chrome; product placement in TV and film is on the rise; and the FCC is on one again.

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to ...

Walmart Connect's deal with The Trade Desk is no longer exclusive; Amazon competes with everyone but publishers; and Meta's ...

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and ...

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a ...

According to Adam Paul the old-school programmatic ads – the ones bought across multiple platforms without regard to context ...

How will the California Privacy Protection Agency's new rules on automated decision making and AI impact ad targeting? We ...

The English word “yield,” derived from Old English, is a relic of a time when a ruling class might demand anything cultivated ...